Menu Close

Book Today & Save £100! 21 Pharmaceutical Brands Address The Latest Successful, Insight-Led Strategies To Boost HCP Engagement & Deliver Real Value

Successful, Insight-Led Strategies To Boost HCP Engagement & Deliver Real ValueCustomer-Centric, Innovative Approaches To Tangibly Boost HCP Engagement & Experiences Compliantly With Omni-Channel Communication, Digital & New Tech, Patient Engagement, Data Insight & Multi-Generational Strategies.
A One-Day, Industry-Led, Conference & Networking Event, 20th May 2020, Millennium Gloucester, Central London

21 Pharma Industry Speakers Share Their Innovations & Fresh Insights On How They Engage Compliantly With Different HCP Groups By Employing Omni-Channel Strategies, New Digital & Tech, Gain Data-Driven Insight, Improved HCP Experiences & Patient Outcomes


  1. Deliver Outstanding HCP Experiences Which Drive Meaningful Engagement: Consider HCPs at every stage to create and maintain mutually-beneficial collaboration between pharma and HCPs
  2. Next-Level Omni-Channel Strategies To Create Personalised Interactions: Develop and optimise multi-channel comms and determine what work best for your HCP audience
  3. Enhance Patient Choice & Outcomes – Supporting HCPs: Identify what is missing from patient pathways to provide HCPs with gap-filling solutions to overcome hurdles to patient centricity
  4. Value-Adding Digital Platforms & New Tech: What are the newest platforms, channels and tech to hit the market and how can they demonstrably benefit HCPs?
  5. Leverage Internal Data & HCP Feedback To Gain Real Insights: Understand your target audience by translating data into accurate insights into HCP behaviours and expectations
  6. Engage With HCPs Compliantly! Balance legislation and regulation updates with marketing and sales goals
  7. The HCP Perspective: What can pharma do to develop stronger relationships with HCPs and enable more effective, meaningful collaboration?
  8. Tailor Your Strategies For Different HCP Demographics: Explore the different needs of HCP demographics from age to therapy area to better understand individual HCPs preferences

The HCP Insights & Engagement Conference At A Glance

21+
Senior-Level
Speakers

10
Advanced Topic
Streams

100%
Satisfaction Rating
Across 2019 Events

10
Years Leading The
Conference Market

1
Exciting, Inspiring
Day

Why Attend This HCP Engagement Conference?


  • 21 Pharma Industry Professionals Speaking In 1 Inspiring Day
  • Interactive Agenda With Q&A’s
  • Networking Breaks
  • 6 Peer-To-Peer sessions: A) Doctors, B) Pharmacists, C) Nurses, D) Social Media, E) Measurement F) Market Access
  • 100% Satisfaction Rating At Our 2019 Sister Event - The Patient Engagement Conference
  • 8 International Perspectives

4 box

21 Pharma Brands Speaking. 1 Day: HCP Experience • Customer Engagement • Multi-Channel • Omni-Channel • Patient Engagement • Digital & Tech • Data-Led HCP Strategies • Regulation & Compliance • HCP Feedback • Demographic Insights

100% Across 2019 Events! Hear What Previous Conference Attendees Think:

“Great event to network and share inside stories and challenges with like-minded people.” 

BI

“High-energy, packed agenda, delivering some really interesting insights.” 

GSK

“A great day for collaboration and learning. Challenging and inspiring.” 

roche-1

Get Involved In Europe's Leading One-Day, Pharmaceutical-Led HCP Insights & Engagement Conference!

Can You Help Pharma Organisations Drive Patient Centricity & Better Engage Patients? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@hcpengagementconference.com.

Book an exhibition stand and two delegate passes today for just £2,199+VAT (SAVE £500). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

4-across

Successful, Insight-Led Strategies To Boost HCP Engagement & Deliver Real ValueCustomer-Centric, Innovative Approaches To Tangibly Boost HCP Engagement & Experiences Compliantly With Omni-Channel Communication, Digital & New Tech, Patient Engagement, Data Insight & Multi-Generational Strategies.
A One-Day, Industry-Led, Conference & Networking Event, 20th May 2020, Millennium Gloucester, Central London

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Iain Holloway-McLean, Head, Global HCP Engagement, GlaxoSmithKline

Dirk Abeel, Global Medical Sales Director, Reckitt Benckiser

HCP EXPERIENCE

09.10 Customer-Centric Strategies To Deliver Outstanding, Insight-Led Healthcare Professional Experiences Which Drive Engagement With Doctors, Nurses & Pharmacists

Yiannos Palate, Senior Director, Strategy and Marketing, South Asia, Middle East, Turkey & Africa (SAMETA), Eli Lilly and Company

OMNI-CHANNEL STRATEGIES - Q&A PANEL

09.30 Successful Omni-Channel Strategies Which Resonate With & Engage HCPs

Chetak Buaria, Global Head of Commercial Excellence, Merck

Isma Benattia, VP Medical Europe, Amgen Europe GmbH

Andrew Lancaster, Customer Engagement & Digital Analytics Lead, MSD UK

Francisco Javier Domingo Espiñeira, Senior Marketing & Digital Manager, Teva Pharmaceutical

HCP ENGAGEMENT

10.00 Advance HCP Engagement Strategies With Insight-Led Planning

Daan Vens, Global Marketing Director, Ipsen

10.20 Morning Refreshment Break With Informal Networking

REGULATION & COMPLIANCE - DOUBLE PERSPECTIVE

10.50 Regulation Updates To Achieve Engaging & Compliant HCP Strategies Which Balance Legislation With Marketing & Sales Goals

Perspective 1: Kristin Janett Løseth, Director; Medical Information, Patient Safety & Ethics, AstraZeneca

Perspective 2: Evi Mathiou, Legal, Compliance & Quality Manager BA, Europe East and South, Novo Nordisk

LEVERAGING ONLINE DISCUSSION PLATFORMS TO ACCELERATE KOL INSIGHTS

11.10 Insights From Within 3

Andy Bowman, Managing Director, Europe, Within3

DIGITAL & TECH - Q&A PANEL

11.35 Digital, Mobile & Tech Platforms Which Add Value To HCP Experiences & Elevate Interaction Patient Involvement

Dana Vigier, Head of Oncology, BMS, France

Mark Milton-Edwards, Head of Product & Health Solutions, Teva Digital Health


11.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@hcpengagementconference.com


12.20 Morning Round Up & Conference Announcements

12.30 Lunch For Delegates, Speakers & Partners

13.00 Informal Peer-To-Peer Discussion

A) Doctors
B) Pharmacists
C) Nurses
D) Social Media
E) Measurement
F) Market Access


13.30 Afternoon Chairs’ Opening Remarks

Chetak Buaria, Global Head of Commercial Excellence, Merck

DEMOGRAPHIC INSIGHTS

13.40 Uncover Insights Into How The Demographic Shift To A Pyramid Population Is Leading To Opportunities In The Health Business Pharmacists

Nitida Pastor Perez, Medical Affairs Director, Reckitt Benckiser IFCN Company

MARKETING & SALESFORCE EXCELLENCE

14.00 Refine Salesforce & Marketing Strategies For Personalised HCP Comms Which Drive Sales & Long-Term Engagement

Nuno Cunha, Customer Strategy Director, Janssen Portugal

SUPPORT HCPS IN PATIENT PATHWAYS - Q&A PANEL

14.20 Support HCPs In The Patient Pathway To Build Value-Adding Propositions Which Enhance Patient Choice & Outcomes

Philibert Goulet, Head of Vaccines Patient Office, GSK

Oleksandr Gorbenko, Global Patient Centricity Director, Ipsen

Andras Fehervary, Executive Director Advocacy Relations, Amgen

Lu Zheng, Senior Director, Head of Global Strategic Patient Services, Takeda


14.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@hcpengagementconference.com


15.20 Afternoon Refreshment Break With Informal Networking

MULTI-CHANNEL - DOUBLE PERSPECTIVE

15.50 Multi-Channel Approaches to Create Personalised & Meaningful Interactions With HCPs – When & Where They Want!

Perspective 1: Laurence Proust, MCC & Insight Director, Pfizer

Perspective 2: Anastasiya Kolyasnikova, Head of Multichannel Marketing for HCPs, Sanofi

DATA-LED HCP STRATEGIES

16.20 Advance HCP Engagement Strategies With Insight-Led, Data-Driven Approaches For Personalised Content, Comms, Marketing & Sales Strategies Which Boost Collaboration

Andrew Lancaster, Customer Engagement & Digital Analytics Lead, MSD UK

16.40 Chairs’ Closing Remarks

Chetak Buaria, Global Head of Commercial Excellence, Merck


17.00 Official Close Of Conference